T-shirt design, photoshoot art direction, signage, and promotional materials for the Wisconsin Alumni Association's annually redesigned Red Shirt, whose proceeds go towards student scholarships. I think one quickly becomes desensitized to the color red after spending any amount of time on the UW's campus, so I chose to use bright yellow as the accent color of 2017's marketing pieces to make sure they get noticed. 
Created while working for the Wisconsin Foundation & Alumni Association.
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